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Front End Software Architect / Engineer
Hi, I'm Joe Kramer. I am passionate about the architecture and development of Web2 and Web3 applications, with a strong emphasis on delivering exceptional user experiences. Over the past 17 years, I have honed my skills in designing and building visually stunning, user-friendly applications. My extensive experience across diverse roles has equipped me with a versatile skill set, enabling me to create innovative products that seamlessly meet user needs, align with business objectives, and uphold the highest engineering standards. My enthusiasm for design and coding fuels my drive to take on complex challenges with dedication and creativity.
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Resume
Primary Tech Stack
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HTML
- 17 yrs
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CSS
- 17 yrs
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JavaScript
- 15 yrs
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NodeJS
- 10 yrs
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AWS
- 10 yrs
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TypeScript
- 6 yrs
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NextJS
- 6 yrs
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ReactJS
- 6 yrs
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GraphQL
- 3 yrs
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Solidity
- 1 yr
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EthersJS
- 1 yr
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HardHat
- 1 yr
Additional Skills
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JSON
- 15 yrs
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Adobe Photoshop
- 14 yrs
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Adobe InDesign
- 14 yrs
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Adobe Audition
- 14 yrs
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Git
- 13 yrs
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GitHub
- 13 yrs
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AWS S3
- 10 yrs
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AWS CloudFront
- 10 yrs
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jQuery
- 9 yrs
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REST APIs
- 10 yrs
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ExpressJS
- 8 yrs
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AWS DynamoDB
- 8 yrs
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AWS EC2
- 6 yrs
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MySQL
- 6 yrs
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PHP
- 4 yrs
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MongoDB
- 2 yrs
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AWS Lambda
- 4 yrs
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C#.NET
- 3 yrs
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WebSocket
- 3 yrs
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XML
- 2 yrs
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Alchemy
- 1 yr
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Ethereum blockchain
- 1 yr
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UniSwap
- 1 yr
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Remix
- 1 yr
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React Testing Library
- 1 yr
Vitest
- 1 yr
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VPAID
- 1 yr
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VAST
- 1 yr
NGINX
- 1 yr
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D3JS
- 1 yr
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SQL
- 1 yr
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Adobe UXP
- 1 yr
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Sencha ExtJS
- 1 yr
Qualifications
- Advanced Technical Expertise:Proficient in CSS and ReactJS, specializing in crafting intricate designs with interactivity, layering, animations, and seamless responsiveness to dynamic window resizing, among other essential features.
- Creative and Strategic Vision:Passionate about the intersection of art and engineering, with expertise in custom designing enterprise-level applications from the ground up.
- Proven Experience:A well-rounded professional software engineer with over 17 years of experience designing, developing, and maintaining diverse technologies for small businesses, startups, and large international corporations.
- Commitment to Excellence:Dedicated to adhering to industry standards and best practices. Establishes efficient workflows, communication processes, and tools for effective engineering teams. Produces exceptionally clean, well-documented, and maintainable code.
- Lifelong Learner:Continuously researching and experimenting with emerging technologies and processes to stay at the forefront of the industry.
- Comprehensive Development Expertise:Extensive experience with the full software development life cycle, including discovery, business analysis, requirements definition, UX design, full-stack development, testing, debugging, and deployment of product releases.
- Leadership and Growth:Decisive leader in driving organizational growth and leveraging emerging technologies for optimal outcomes. Skilled at building engineering teams and fostering a positive, collaborative culture.
- Collaborative and Supportive:Excellent at teamwork, thriving in both small team settings and independent, remote work environments. Mentors and trains team members, offering valuable insights and troubleshooting support.
- Problem Solving and Precision:Expert in solving complex logic problems in large systems and applying exceptional artistic precision and attention to detail in visual design.
- High-Impact Achievements:Built enterprise applications from concept to production, serving millions of users. Driving $100M+ in revenue for clients throughout my career.
- Client Communication:Skilled at simplifying complex technologies for clients, conducting product demos, and assisting with questions and integrations to ensure seamless collaboration and understanding.
Experience
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Front End Software Architect / Engineer
Working on the Platform Engineering Team, I established and maintained engineering standards across the company to ensure consistency and quality in development practices. I conducted research and testing to evaluate architecture, tools, and processes for integration into boilerplate applications used in new project development using TypeScript and ReactJS. My responsibilities included selecting and implementing testing tools, managing package version upgrades, and assessing their impact on system stability and performance. Additionally, I contributed to the development and debugging of next-generation customer support software, enhancing its capabilities to provide real-time talking points and questions for support staff, offer tailored options to customers in a conversational user interface, and seamlessly handle updates to customer accounts and services.
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Front End Software Architect / Engineer
In this role, I contributed to two key projects. For the first, I enhanced and debugged an executive internal dashboard application, enabling it to process and display large volumes of data while supporting complex filters, queries, and visualizations using TypeScript and ReactJS. For the second project, I served as the sole engineer responsible for rewriting and modernizing an Adobe Photoshop plugin, transitioning it to TypeScript and Adobe’s new UXP platform. This plugin generates a proprietary parallax image format used in iTunes, Apple TV, and Apple Vision Pro headsets. I collaborated closely with Adobe by providing feedback and raising questions as they developed the UXP platform alongside our implementation efforts.
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Front End Software Architect / Engineer
Developed a next-generation AdTech solution using TypeScript, designed to integrate seamlessly with any video player by auto-detecting the player type and configuration to maintain stability. The solution supported a variety of ad formats, including image, video, and interactive HTML, displayed dynamically around or over the video stage. It was highly configurable, responsive, and adaptable for both mobile and desktop platforms. The project was completed ahead of schedule and successfully deployed to 20 publisher clients using 20 different video providers, demonstrating its player-agnostic and adaptable nature. Additionally, the system served contextually relevant ads by leveraging AI to analyze video content without relying on cookies.
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Front End Software Architect / Engineer
As a member of the Site Reliability Engineering team, I developed internal tools to support clients and infrastructure. My work spanned three key projects: updating a Chrome browser extension used by support staff for product research, building a complete UI from scratch for an application that streamlined product research for customer support, and creating a UI dashboard with data visualizations using D3.js in a C#.NET Xamarin mobile app. This dashboard enabled executives and managers to monitor the Dell ecosystem, which included hundreds of enterprise applications and thousands of globally distributed servers.
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Senior Vice President of Engineering
Developed a next-generation AdTech solution designed to integrate with multiple cloud video providers, reskin video players, and add custom functionality such as advanced playback controls. The solution made videos interactive by embedding overlays for product links, shopping cart integrations, and informational popups on items within video frames. I introduced new engagement analytics standards to measure interactivity and enhance video experiences. As the sole engineer during the company’s first two years, I was responsible for all web technology, making critical architecture decisions, configuring AWS infrastructure and security, designing data schemas, building databases, creating a custom content management system for managing data and ad campaigns, developing APIs, and focusing heavily on user experience. As funding improved, I recruited, hired, trained, and mentored a team of nine engineers while continuing to act as a Sales Engineer on high-profile client calls. I conducted due diligence on potential acquisitions and provided detailed reports during our company’s acquisition. The AdTech software I built earned prestigious awards, including the Lumiere Award for Best Branded Experience, and achieved a 10x higher click-through rate than traditional advertising in collaboration with NBC on a TV show streamed online.
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Front End Software Engineer
Developed new features for a custom content management system, including safety tools for administrators to manage websites with community and messaging systems. Enhanced high-traffic websites by improving design, optimizing user experiences, and upgrading video functionality to better meet user needs.
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Front End Software Engineer
Collaborated with C-suite executives, designers, and engineers to develop high-conversion AdTech websites and advertising platforms. Built over 200 marketing funnel websites for clients, each generating an average of $1 million in daily sales revenue. Created email templates for campaigns, established engineering best practices, integrated cutting-edge technologies, and continually improved the quality and features of boilerplate templates for website development. Contributed to the research and debugging of ad distribution network software for a platform handling over 1 billion monthly impressions and ranked as the world’s top CPA and CPC ad network. Additionally, assisted in training new employees to ensure seamless onboarding and knowledge sharing.
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Front End Software Engineer
Developed websites and databases for a staffing recruitment company, streamlining their online presence and improving data management to support recruitment operations.
Accolades
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Joe is a very detail oriented engineer with great organizational skills. Our project was very complex but Joe jumped right in and absorbed our process, technology and existing codebase and got right to work! Our project was a very interesting stack that required advanced knowledge of Node, Typescript, UXP, WebGL, CSS and Web Sockets. Thank you for a great job! We would definitely hire Joe again.
- Ken Rogers
Apple
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Right from the start, I could tell that Joe was experienced, patient, and a unicorn. During the time I worked with him, I learned of and appreciated his resilient nature that was extremely necessary in a startup. He was always understanding and consistently helped me with my career progression throughout Grabit. His skills communication and management was great, given our remote environment. Joe asked all the critical questions, poked holes into everything and was a architecture wizard. He was a critical part of my personal growth and I value him as a friend. Cheers to crossing paths again professionally!
- Daniel Gih
KERV Interactive
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Joe is hands down one of the most versatile and talented people I have ever had the pleasure to know or work with. He has an experienced, honed, and effective set of engineering skills that allow him to tackle problems all the way from complex architecture design, through to complete software. His technical ability and personality make him the type of leader you WANT to follow. Joe is always looking out for everybody on his team, and beyond his ability to create great products, he is just an excellent leader overall. He truly invests himself in everything he makes, and the people he works with. Anybody, including myself, would be lucky to have him as part of a team.
- Jeremy Brenner
KERV Interactive
Core Values
1
Optimism
Belief in the best of outcomes and stiving to make it reality.
2
Curiosity
Ongoing expansion of knowledge and skill sets to arrive prepared in a continuously changing environment. I'm a life long learner and always trying to better myself.
3
Creativity
Generating or recognizing ideas, possibilities, and alternatives that are new and valuable, that may be useful in solving problems, communicating, or entertainment.
4
Determination
Making up your mind that you're going to achieve a goal, and taking action to keep pushing forward until it's accomplished.